Everything we do starts with customer research. We conduct qualitative and quantitative research to uncover insights, validate assumptions and conduct pricing studies. This research is used to build customer personas, and uncover monetization opportunities.
Based on insights from research, we identify monetization opportunities and evaluate them based on their impact on revenue, confidence and cost of implementations. We then prioritize the opportunities in collaboration with your team.
During the implementation phase, we assist your team with design, testing and deployment of experiments and initiatives.
This includes sharing best practices, running usability testing and setting up reporting & analytics.
Well researched customer personas will help you better align the value your products generate to your customer segments. By providing more value, you can justify higher price and therefore increase average revenue per account (ARPA) and customer lifetime value (LTV).
Ongoing, research-based, experiments will help you with optimizations to customer purchase flow, which in turn lead to higher conversions to paid.
Well researched and designed pricing & packaging reduces friction in the sales process for both PLG sales or direct sales. Simpler pricing, that matches your ideal customer profile, gets more customers through the funnel at a better conversion rate, generating more sales in the process.