Product Monetization
for PLG SaaS

We help product led growth SaaS companies grow revenue through better product monetization.

Selected Clients

Stop Leaving Money on the Table

Admit it, when was the last time you updated your pricing plans? Only 3% of SaaS companies update them at least once a quarter, so chances are it has been more than 3 months.

This is we come in. We focus on your product monetization and use it to grow MRR.

Result?  Our client see up to 40% in MRR increase per year.

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Our Solution


Everything we do starts with customer research. We conduct qualitative and quantitative research to uncover insights, validate assumptions and conduct pricing studies. This research is used to build customer personas, and uncover monetization opportunities.

Evaluation & Prioritization

Based on insights from research, we identify monetization opportunities and evaluate them based on their impact on revenue, confidence and cost of implementations. We then prioritize the opportunities in collaboration with your team.


During the implementation phase, we assist your team with design, testing and deployment of experiments and initiatives.

This includes sharing best practices, running usability testing and setting up reporting & analytics.

John has been instrumental in Format achieving 40% MRR growth. He played a critical role as we scaled towards an acquisition.
Lukas Dryja,
Founder & CEO, Format



Well researched customer personas will help you better align the value your products generate to your customer segments. By providing more value, you can justify higher price and therefore increase  average revenue per account (ARPA) and customer lifetime value (LTV).

Grow Free-to-Paid / Trial-to-Paid Conversions

Ongoing, research-based, experiments will help you with optimizations to customer purchase flow, which in turn lead to higher conversions to paid.

Grow Sales

Well researched and designed pricing & packaging reduces friction in the sales process for both PLG sales or direct sales. Simpler pricing, that matches your ideal customer profile, gets more customers through the funnel at a better conversion rate, generating more sales in the process.

Results that Matter

Case Study
Monetization Optimizations Resulted in 40% Growth and a successful Acquisition

Learn More >

Founded in 2010 and fully bootstrapped, Format helps artists and creators with showcasing their work through online portfolios...

Free Consultation

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30-minute consultation